Even the Google chairman and CEO Eric Schmidt notes the cell phone as the preferred media platform in his noteworthy reprisal to the Associated Press’s latest tactic of monitoring its content online.

Quoted from Cynopsis:

A day after the AP unveiled its intentions to take firmer control of its content online, Google Chairman and CEO Eric Schmidt advised newspaper publishers to embrace digital platforms as a way to serve the needs of today's readers in a carefully scripted closing keynote address at the Newspaper Assn. of America's annual confab. His recommendations included taking advantage of mobile devices as a reading platform. Regarding the AP flap, Mr. Schmidt warned publishers to heed what the reader wants: "These are ultimately consumer businesses. If you piss off enough of them you will not have any more, or if you make them happy, you will grow them quickly." An attorney for Google also responded to the AP's vow to track down illegal content aggregators in its public policy blog yesterday, claiming that the new stance doesn't pertain to Google's longtime partnership with the news service.

By Meredith Meyer