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Aug 04

Mobile manga

Published in Untagged  by OOH  

Manga, a popular form of Japanese comics, have recently boosted in sales thanks to the mobile market.  According to an article in yesterday's New York Times (which you can read here), a form of art that seemed to be dwindling in popularity has found a popular new means of reaching the consumer--via cell phone.  You could spend hours debating why.  But the facts remain, people are spending less and less time and money on print media, and the publishers are looking for a safe haven to maintain revenue.

Though it hasn't been said what percentage of publishers' profits are a result of the mobile market, critics point out that it likely isn't more than 10%.  A lot of people aren't willing to compromise the format of printed manga where one can view multiple images at once.  On the phone, you can only see one picture at a time.  And while some viewers are excited by the prospect of seeing these comics on an illuminated screen, a number of artists feel gypped because ultimately the detail just isn't all there.


Hopefully, as the mobile medium continues to gain in popularity, it won't undermine manga in its original form.  Cell phones have the potential to be great, but they aren't the end-all be-all.  One girl interviewed by the New York Times discussed how ecstatic she was to reread her favorite manga from childhood (which she had regrettably sold a few years back) on her mobile phone.  However great that feeling of nostalgia must be, digital media doesn't stay with us forever, at least not for quite as long as a piece of paper, or well-bound comic book for that matter.  If that girl wants to show that manga to her own daughter some years down the road--assuming she hasn't lost her vision due to staring at a cell phone screen for so long--she's probably going to have to purchase it again.
 
 
By Steven Rose 

 

 
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