I do not know about you, but I am a fashionista in my own right. And I can’t help but share the latest craze with all of you...So hear is the deal.... I heard through the grapevine that the FAB, YET AFFORDABLE H&M launched a mobile marketing campaign.

To see what this actually entailed, I immediately entered my mobile number into the appropriate place on the store’s website and didn’t take my eyes off my blackberry screen until the first text alert showed up. The funny thing was was that I was actually at work when I received the message allowing me to get 20 percent off my next purchase. The only catch for this coupon is that it is only usable for 3 to 4 hours after receipt of the text message. Since it was 12pm, it was convenient for me to excuse myself for lunch and hall myself to the closest store on Spring Street. But otherwise, I would have been out of luck.

I def recommend doing some research and following this link to the article, which first caught my eye about this new mobile campaign. Although it may be quite unrealistic to utilize all the time, sometimes it just might be meant for you to pick up the latest pair of shades for half price.

By Meredith Meyer